The Yoga Clothing World Has Its Controversies, Too
We’d like to direct your attention to a little discussion taking place on one of our favorite blogs, Yoga Dork. The backstory here involves Tara Stiles, a New York-based yoga teacher about whom we’ve written here on our blog before, and American Apparel, the famous (or infamous, depending on how you look at it) purveryor of both trendy and basic clothing. You see, Tara, who is a professional model in addition to being a yoga studio owner, recently posed in an ad for American Apparel – and that’s where the trouble started. In the most basic of terms, Tara Stiles is generally considered to be cool, whereas American Apparel is sometimes viewed by more than a few people to be uncool.
Well, to be fair, American Apparel is viewed as both cool and uncool, depending on who you’re talking to. The reasons they’re considered cool are that they manufacture their clothing in the U.S. (as opposed to overseas) and that they treat their factory workers fairly. (To be honest, we personally feel that “treating workers fairly” is pretty much a bare minimum requirement when it comes to being a respectable company, and it’s really not that hard to pull off, especially when the standard you’re comparing yourself to is a sweatshop. The fact that American Apparel loves to self-congratulate itself for these reasons kind of makes us cringe sometimes.) The reasons that American Apparel are considered uncool are that they run offensive ads which objectify young women and their CEO and frontman Dov Cherney has been sued for sexual harassment by multiple ex-employees.
ANYwho, we’re not here to make a judgment call on the ethical character of American Apparel (but maybe we kinda did just a teensy weensy little bit…) Our point here was really to direct your attention to a highly interesting “comment section conversation” taking place on the Yoga Dork blog about Tara Stiles’ American Apparel ad. At the time of this writing, there are 30 comments (and counting!), and a couple of them are from Tara herselfdefending her choice to model in this ad. You might even see a comment or two in there from Drishti, because we do happen to know a little bit about the yoga clothing world ourselves, you know?
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